Custom landing page system with A/B testing and conversion tracking for Infima Games marketing campaigns.
Technical Implementation:
- Developed multiple page variants with performance comparison
- Built newsletter signup API integration with source tracking for attribution analysis
- Created responsive design system with Markdown rendering for content flexibility
- Optimized for fast load times with zero framework dependencies
- Integrated with automated email sequence workflows
Results:
- Grew email list to 13,000+ verified subscribers
- Enabled data-driven optimization of conversion funnels
- Reduced page load times versus framework-heavy alternatives
- Google Analytics: 18,000 active users, 70,000 product page views (trailing 12 months)
Technical Stack: React, Node.js, Cloudflare Workers, Analytics APIs